Sitecore XP 10.4 offers enhanced integration capabilities with martech stacks, enabling seamless connectivity with various SaaS products from Sitecore or other vendors within the broader ecosystem. The content editor experience has been refined, and there are augmented personalization features tailored for marketers.
Here’s a breakdown of the latest updates.
For marketers and business users:
- Now, you have the ability to enhance personalization by effectively targeting specific audiences with custom languages, which is particularly useful for global companies catering to diverse geographies.
- Additionally, there’s a more intuitive customization of visitor data tracking and targeting. This allows marketers to create personalized experiences for customers based on behavior, preferences, and demographics without needing developer involvement.
- The content editor experience has been revamped with new visual focus indicators, aligning with the W3C ARIA Authoring Practices Guide.
- Furthermore, a new security role has been introduced, providing users with read access to items in the Content Editor and Media Library. This enhances visibility for marketers while ensuring overall content and media security.
- Security has also been bolstered, with system administrators now having the ability to enable or disable SVG files containing JavaScript from being uploaded to the Media Library by default.
- Moreover, the Publish Manager now supports the publishing of multiple items, resulting in faster page deployment times and quicker time to value.
For developers and IT professionals:
- The composable martech orchestration facilitated by Sitecore Connect provides customers with the flexibility to integrate their XP instance with over 1,000 martech solutions.
- By utilizing ready-to-go connectors, you can seamlessly connect Sitecore XP contact data to Sitecore CDP systems, enriching migration with additional data sources.
- Moreover, you can enhance decision-making by exporting and combining faceted contact data in Power BI, enabling deeper insights. This integration allows you to merge Sitecore xDB data with other datasets, empowering you with comprehensive insights. Additionally, retaining long-tail analytics in your BI infrastructure reduces hosting complexity in your XP environment.
In conclusion, Sitecore 10.4, businesses can take their digital experiences to the next level, harnessing the potential of advanced features, improved security, and unmatched usability. Whether you’re a content author aiming to craft compelling experiences or a marketer focused on delivering personalized content efficiently, Sitecore 10.4 enables you to reach your objectives with assurance. Embrace the forefront of digital experience management with Sitecore 10.4 and discover endless possibilities for your organization.